Case Studies
Real brands, measurable results
Three stories of Italian brands we’ve guided onto international marketplaces. Different categories, different challenges, one operating model.
Case 01 — Outdoor
Toomax
A leading Italian brand of resin outdoor furniture. A complex catalog, a European presence to consolidate, and marketplace content of uneven quality.
What we did
A complete rewrite of more than 200 listings on Amazon IT, DE, FR and ES. A+ Content and Brand Story aligned with the brand, and a Brand Store restructured by category.
Beyond Amazon, the products were set up and listed on eBay, AliExpress, ManoMano, BricoBravo and OBI, giving the brand full coverage of the channels that matter in the outdoor category.
We also run Toomax’s logistics, with a dedicated warehouse and automated restocking. Advertising is coordinated across all platforms, with Sponsored Products and Sponsored Brands campaigns scheduled around the seasonal peak (spring–summer is the high season for outdoor).
Services involved: Listings & A+ · Multichannel Marketplaces · Advertising · EU Expansion · 3PL Logistics · Customer Care
Case 02 — Fitness
Gymnic
A long-established Italian brand of inflatable balls, fitness and rehabilitation equipment. Ambitions to grow in Central and Northern Europe, with a fragmented marketplace presence at the start.
What we did
Gymnic’s Amazon catalog was fragmented: more than 180 products scattered across duplicate or incomplete listings, product pages with poor visibility that weren’t indexed, and some products listed under other brands. We streamlined and consolidated the catalog into a clean parent/child structure, rewrote titles, bullets, descriptions and images with SEO in mind, and reassigned the incorrectly listed products to the brand.
We localized the content into 5 languages (IT, EN, DE, FR, ES) with professional translations and keyword research for each market, and built a dedicated Brand Store with pages for products, categories and brand storytelling. The brand’s presence was expanded beyond Amazon to other international marketplaces, including eBay and AliExpress.
On an ongoing basis we handle new listing creation, dedicated customer care and review monitoring, with the goal of strengthening quality, organic visibility and brand recognition internationally.
Services involved: International Expansion · Multichannel Marketplaces · AZA · Konke Sales
Case 03 — Haircare
Monacelli Italy
An Italian brand of professional haircare products. A regulated cosmetics category, CPNP requirements, high brand sensitivity and Subscribe & Save to be activated.
What we did
CPNP management for selling cosmetics in the EU. A dedicated Brand Store built around the brand story. Sponsored Brands campaigns focused on brand recall, Sponsored Products for conversion, and Brand Analytics to monitor the funnel. Ongoing work on top-of-funnel and potential activation of Subscribe & Save.
Services involved: Listings & A+ · Brand Store · Advertising · CPNP Compliance
Other brands
We also work with
Caffè Gallonero · DeaHome · Nanocubo
Pasta Filotea · Valnerina Tartufi · Cleaning Professional
Doctor Collector · Herbal Touch · Nisi Filters
SAB · Snik · Teknobike
Ready to be our next case study?
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