Service 04
Advertising and Promotions
Amazon Advanced Advertising Partner. Sponsored Products, Brands, Display, DSP. Coordinated promotional strategies across every marketplace we manage.
Performance-driven
Advertising without shortcuts
On Amazon, ACoS, TACoS, ROAS, share of voice and attribution have to be managed together. Launching automatic campaigns and hoping for the best isn’t enough. You need a model: define the goal (launch, scale, defend share), structure campaigns by intent type, and optimize every week on real data.
As an Amazon Advanced Advertising Partner, we get priority access to tools, beta programs, training and dedicated support. We use it to take our clients’ brands where amateur advertising can’t.
What we solve
The three situations we see most often
Campaigns pushed blindly
Sponsored Products on auto, indiscriminate targeting, ACOS rising month after month, no negative keywords. You spend, you sell, but margins erode.
Organic-paid cannibalization
Campaigns pay for clicks on keywords where the listing already ranks organically. Spend that brings no real revenue lift.
Poorly managed promotional peaks
Prime Day, Black Friday and Cyber Monday tackled without a stock plan or a dedicated campaign calendar. You reach the peak with your budget already spent.
What we manage
The full marketplace advertising stack
Sponsored Products
Manual and automatic campaigns, auto-broad-phrase-exact structure, negative keyword management, ASIN targeting, strategic bidding by category.
Sponsored Brands
Brand-driven campaigns with the Brand Store as landing page, Sponsored Brands Video, on-brand defensive keywords, tested headline copy.
Sponsored Display & DSP
On- and off-Amazon retargeting, custom audiences, lookalikes, DSP campaigns for brand awareness and competitor conquesting.
Coordinated promotions
Prime Day, Black Friday, Cyber Monday, Spring Sale. Coupons, Lightning Deals, Best Deals, Vendor and Seller promotional programs, full-year scheduling.
Advertising on other marketplaces
eBay Promoted Listings, AliExpress Affiliate & Top Items, Cdiscount Ads. Native strategies, marketplace by marketplace.
Transparent reporting
AZA’s Advertising module with ASIN-level detail on spend, ACoS, ROAS and attributed sales. No more relying on native reports.
How we work
The monthly advertising cycle
01
Initial setup
Audit of existing campaigns, structure by category, definition of KPIs and budget allocation by funnel stage.
02
Daily execution
Bid monitoring, negative keyword management, budget control by campaign, placement and dayparting optimization.
03
Every-two-weeks review
Search term report analysis, budget reallocation, scaling of performing campaigns, selective pausing.
04
Monthly strategy review
Overall review, next month’s initiatives, alignment with the promotional calendar.
FAQ
Advertising FAQs
What’s the minimum budget to get started?
It depends on the category and the average CPC. In low-competition categories you can start with a few thousand euros a month; in high-traffic categories the effectiveness threshold is higher. We define it in the intro call using real data from your category.
Do you only work with Amazon Ads?
No. Amazon Ads accounts for most of the volume for the majority of our clients, but we also manage advertising on eBay, AliExpress, Kaufland Ads and ManoMano Ads. The management logic is similar; execution varies by platform.
How do you balance advertising with organic sales?
TACOS is the guiding KPI, not ROAS alone. We measure advertising’s contribution to total revenue and protect organic sales from campaigns that cannibalize them (targeted exclusions, branded vs. generic management, multi-touch attribution).
How quickly will we see the first results?
The first 4 weeks are a learning period for the algorithm. The first meaningful indicators (CTR, conversion rate, ACOS by ad group) can be read from week three; stable performance typically arrives in the second or third month.
Can we choose which ASINs to push?
Yes, and we always do it together. Product priorities come from you; we recommend how to translate them into a campaign structure, but product mix decisions remain a commercial call.
Want a free review of your campaigns?
An analysis of your Ads account: real ACoS, campaign structure, waste and opportunities. No commitment.