Our proprietary platform
AZA — Advanced Zelda Analysis
The business intelligence platform that brings market, sales, inventory, listing quality and advertising data together in a single interface. Built in-house, it drives every strategic decision we make for our clients.
A standalone analytics environment
All the data you need, in a single interface
AZA requires no installation and no access to third-party platforms. It’s a standalone analytics environment, updatable and shareable, built on data extracted and normalized from every marketplace we manage.
Every strategic decision for our clients starts from the data AZA aggregates and correlates — marketplace by marketplace, module by module.
The modules
Seven areas of analysis, one operating logic
Each module delivers direct metrics you can explore and compare. No static reports to interpret — interactive dashboards that answer the day’s operational questions.
Module 01
Market analysis
BuyBox Win Rate, listings with no offer, competition with Amazon as a seller, price benchmarks, organic ranking by category.
Module 02
Reputation
Review distribution by star rating, alerts on critical products, automatic extraction of positive and negative points, rating trends over time.
Module 03
Sales
Revenue, units, orders, average order value. Daily and weekly trends, breakdown by category, top SKUs, order details.
Module 04
Inventory
Real-time stock levels, out-of-stock SKUs, critical stock, inventory value at average cost, configurable stockout thresholds, reorder decision support.
Module 05
Listing quality
Quality score out of 100 for every SKU, breakdown by title/bullets/images/description, cross-market comparison, classification: to redo, to improve, optimized.
Module 06
Catalog
Unified table of stock, sales, BuyBox, ASIN and category ranking. Filters by product family, category and market. Sponsorship status for each row.
Module 07
Advertising Report
Full performance for every sponsored ASIN: impressions, clicks, CTR, CPC, spend, ACoS, ROAS, sales and orders generated. Automatic campaign status classification (OK, Scale Bid, High ACoS), number of active campaigns per ASIN, filters by campaign status and search by ASIN/SKU, data export for reporting.
How it works
AZA in four steps
01
Setup
Client catalog onboarding, selection of target marketplaces, setup of competitors to monitor.
02
Data extraction
Dedicated connectors collect market, sales, inventory, review and advertising data, marketplace by marketplace.
03
Normalization
Data is standardized into a single structure, comparable across markets and modules.
04
Interactive dashboards
Seven modules, seven areas of operational decision-making. Up to date, easy to explore, shareable with the client’s team.
Want to see AZA on a real case?
We’ll show you how AZA would analyze your category and your catalog, using real data from your target marketplace.