Service 01
Onboarding & Listings
Account setup, brand registration, and listing creation and optimization for every marketplace. The solid foundation every online sales strategy is built on.
The starting point
A well-built listing changes everything
On marketplaces, every detail of a listing matters: title, images, bullet points, description, attributes, backend keywords. A poorly set-up listing permanently caps a product’s sales potential, even with the best advertising.
That’s why we support brands from account setup and brand registration onward, building an optimized catalog from day one. Minimal investment, returns for years.
What we solve
Typical problems before a structured onboarding
Listings written without data
Titles written for a brochure, not for search. Generic bullets, missing keywords, weak A+ Content. The product is there, but nobody can find it.
Wrong category
Products placed in the weakest-performing branch of the category tree, outside the top lists where most conversions happen. Changing it later is costly.
Unprotected brand
Without Brand Registry, your brand is exposed to hijacking, copied listings and unauthorized variations. Winning back the Buy Box afterward takes a long time.
What’s included
Everything you need to get started
Account setup
Seller account registration on Amazon, eBay, AliExpress, ManoMano, Kaufland and more. Document handling, verifications, cross-border selling enablement.
Brand Registry
Enrollment in Amazon Brand Registry and in each marketplace’s brand protection programs. Access to A+ Content, Brand Store, Sponsored Brands and catalog protection.
Listing creation
Product uploads via flat file, technical attributes, category, parent-child variations, plus copy and images optimized for the marketplace and the target audience.
Marketplace SEO
Dedicated keyword research and optimization of titles, bullets, descriptions and backend keywords. Organic ranking optimized for the product’s category.
A+ Content and Brand Store
A+ Content and Brand Story design for Amazon listings, multi-page Brand Store builds, responsive layouts and persuasive copy.
Compliance and variations
CPNP for cosmetics, GPSR, technical data sheets, certifications. Management of variations, kits, bundles and multipacks across all target marketplaces.
How we work
Onboarding in four phases
01
Discovery
Kickoff, materials collection, audit of the existing account (if any), definition of scope and KPIs.
02
Analysis
Market, competitors, positioning. Output: a shared, approved launch plan.
03
Build
Brand Registry, listings, A+ Content, Brand Store, logistics and advertising setup.
04
Launch
Coordinated go-live, daily monitoring for the first two weeks, real-time optimizations.
FAQ
Onboarding FAQs
How long does a full onboarding take?
Between 4 and 8 weeks from kickoff, depending on catalog size and category complexity. Brand Registry timelines are the most common constraint and depend on Amazon’s verifications.
Can you take over an account that’s already active?
Yes, and it happens often. We start with an audit of the existing account: listing status, account health, current advertising, category issues. From there we decide what to rebuild and what to fix.
Do you work in multiple languages?
Italian, English, Spanish, French and German, with native copywriters. Machine-translating a listing doesn’t work: keywords, structure and tone change with buying culture.
Which marketplaces can we launch on?
Amazon, eBay, AliExpress, ManoMano, Kaufland, TikTok Shop, ePRICE, Feltrinelli, Cdiscount and TEMU. The right sequence depends on the category and the brand’s current positioning.
What happens after go-live?
We move into ongoing operations: advertising, listing optimization based on real performance, customer care and logistics, monthly reporting. This is where structural growth is built.
Ready to sell on marketplaces?
Let’s talk about your catalog and the market you want to win. A free 30-minute intro call.